BS777 is committed to protecting the privacy and personal data of every player who uses our platform. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you hold over your own data as a registered BS777 player in Malaysia.
Last updated: 1 January 2026 | Effective date: 1 January 2026
BS777 ("we", "our", "us", "the Company") operates the online casino and sports betting platform accessible at https://bs777.casa (the "Platform"). We are committed to handling all personal data collected from players and visitors in a responsible, transparent, and lawful manner.
This Privacy Policy ("Policy") describes our practices regarding the collection, storage, use, transfer, and disclosure of personal data relating to individuals who visit, register on, or use the BS777 Platform ("you", "your", "the Player"). This Policy forms an integral part of our Terms & Conditions and should be read alongside them.
BS777 primarily serves players located in Malaysia, and our data practices are designed to align with applicable international data protection standards. All financial transactions on the Platform are conducted in Malaysian Ringgit (MYR) using local Malaysian payment methods including GrabPay, Touch 'n Go eWallet, Boost, DuitNow, FPX, and major bank transfers (Maybank, CIMB, Public Bank, Hong Leong).
By registering an Account on BS777, or by continuing to use the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you should discontinue use of the Platform and request account closure.
Our Commitment: BS777 does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We only share your data where strictly necessary for service delivery, legal compliance, or fraud prevention — all of which are described in full in this Policy.
For the purposes of this Privacy Policy, the following terms have the meanings set out below:
BS777 collects Personal Data from you in several ways. The categories of data we collect, and the contexts in which we collect them, are as follows:
| Data Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, nationality, NRIC or passport number | Account registration and KYC verification |
| Contact Data | Email address, Malaysian mobile phone number, residential address | Account registration and profile updates |
| KYC Documents | NRIC scan, passport copy, utility bill or bank statement, selfie with ID | Identity and address verification process |
| Financial Data | Payment method details (e-wallet account numbers, bank account reference), deposit and withdrawal history | Deposit, withdrawal, and payment method registration |
| Account Credentials | Username, hashed password, security question responses | Account registration and security settings |
| Communications | Live chat transcripts, support emails, feedback submissions | Customer support interactions |
When you access or use the BS777 Platform, we automatically collect certain technical and behavioural data including:
We may receive additional Personal Data about you from trusted third-party sources, including:
BS777 processes your Personal Data for the following specific purposes:
Marketing Opt-Out: If you no longer wish to receive promotional emails or SMS notifications from BS777, you may unsubscribe at any time by contacting our support team via live chat. Opt-out requests are processed within 5 business days. Opting out of marketing does not affect service-related communications (e.g., withdrawal confirmations, security alerts, KYC requests).
BS777 processes your Personal Data on one or more of the following legal grounds, depending on the purpose of processing:
BS777 does not sell your Personal Data to third parties. We may share your data with the following categories of recipients, strictly to the extent necessary for the stated purpose:
All third parties with whom we share Personal Data are contractually required to handle such data securely, use it solely for the purpose for which it was shared, and comply with applicable data protection obligations. We do not permit third-party processors to use your data for their own marketing purposes.
BS777 uses cookies and similar tracking technologies (collectively, "Cookies") on the Platform to enhance user experience, maintain secure sessions, and gather usage analytics. The categories of Cookies we use are as follows:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Enable core Platform functions: login sessions, security tokens, shopping cart/deposit flow state | Session |
| Functional | Remember your preferences: language, odds format, favourite game categories, notification settings | Up to 12 months |
| Analytics | Aggregate usage analytics to understand Platform performance and user behaviour patterns | Up to 24 months |
| Security | Fraud detection, bot identification, suspicious session monitoring | Session to 30 days |
You may configure your browser settings to refuse, delete, or be alerted to Cookies. However, disabling strictly necessary Cookies may prevent you from logging in or using core Platform features. For non-essential Cookies, you may withdraw consent at any time without affecting your ability to use the Platform.
BS777 retains Personal Data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory, or contractual obligations. Our standard retention periods are as follows:
Upon expiry of the applicable retention period, Personal Data is securely deleted or irreversibly anonymised in a manner that prevents re-identification.
BS777 implements a comprehensive set of technical and organisational security measures to protect your Personal Data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Our key security measures include:
Notwithstanding these measures, no method of electronic transmission or storage is 100% secure. BS777 cannot guarantee absolute security of data transmitted over the internet. In the event of a data breach that is likely to result in risk to your rights and freedoms, BS777 will notify affected individuals and relevant authorities in accordance with applicable requirements.
As a Player whose Personal Data is processed by BS777, you hold the following rights with respect to your data. You may exercise any of these rights by contacting our support team as described in Section 15:
Request a copy of the Personal Data we hold about you and information about how it is being processed.
Request correction of any inaccurate or incomplete Personal Data held on your Account.
Request deletion of your Personal Data where it is no longer necessary for the purpose for which it was collected, subject to legal retention requirements.
Request that we restrict processing of your data in certain circumstances, such as while a dispute is under review.
Request your Personal Data in a structured, commonly used, machine-readable format for transfer to another service provider.
Object to processing of your Personal Data for direct marketing purposes or based on legitimate interests at any time.
Withdraw consent for marketing communications or non-essential cookie processing at any time without detriment.
Lodge a complaint with the relevant data protection supervisory authority if you believe your rights have not been upheld.
BS777 aims to respond to all data rights requests within 30 calendar days of receipt. In complex cases, we may extend this period by a further 60 days with prior notification. We do not charge a fee for standard requests, though we reserve the right to charge a reasonable fee for manifestly unfounded or excessive requests.
The BS777 Platform is strictly restricted to individuals who are 21 years of age or older. We do not knowingly collect Personal Data from individuals under the age of 21. Our registration process includes a mandatory date-of-birth declaration, and KYC verification is used to confirm age eligibility before withdrawals are processed.
If BS777 becomes aware that Personal Data has been collected from an individual under 21 years of age, we will take immediate steps to delete that data and permanently close the associated Account, including forfeiture of any funds deposited in circumstances where such funds cannot be verified as belonging to a person of eligible age.
Parents and guardians who have reason to believe that a minor has accessed or registered on the BS777 Platform should contact our support team immediately via live chat so we can investigate and take appropriate action without delay.
🔞 Age Gate: For players aged 21 and above only. BS777 uses both technical age-gate controls and post-registration KYC verification to enforce this requirement. Any attempt to circumvent the age restriction constitutes a material breach of our Terms & Conditions.
BS777 may transfer your Personal Data to third-party service providers or technology infrastructure located outside of Malaysia where operationally necessary — for example, to cloud hosting services, KYC verification platforms, fraud detection services, or game content providers. Such transfers are conducted only to countries or service providers that maintain adequate data protection standards.
Where Personal Data is transferred internationally, BS777 implements appropriate safeguards, including contractual data protection obligations binding on the receiving party, to ensure your data receives a level of protection equivalent to that which would apply in a jurisdiction with recognised data protection standards. If you would like further information about the safeguards we apply to international data transfers, please contact us as described in Section 15.
The BS777 Platform integrates third-party services and technologies to deliver certain features — including payment processing, live dealer game streaming, sports data feeds, and customer support tools. Each of these third parties operates under their own privacy policies and data processing terms, which govern how they handle data passed to or generated by their systems.
BS777 is not responsible for the privacy practices of third-party services that operate independently of our Platform. We recommend reviewing the privacy policies of any third-party payment provider you use (such as GrabPay, Touch 'n Go eWallet, Boost, or your online banking provider) to understand how they process your personal information on their own platforms.
Any links from the BS777 Platform to third-party websites are provided for convenience only. BS777 does not endorse and is not responsible for the content, privacy practices, or security of any third-party website.
BS777 may update this Privacy Policy from time to time to reflect changes in our data practices, applicable laws, or Platform functionality. When material changes are made, we will notify registered Players by displaying a prominent notice on the Platform and, where practicable, by sending a notification to the email address associated with your Account at least 7 days before the revised Policy takes effect.
The "Last updated" date displayed at the top of this page reflects the most recent revision. We encourage you to review this Policy periodically to stay informed about how we protect your data. Your continued use of the BS777 Platform after the effective date of any revised Policy constitutes your acknowledgment and acceptance of the updated terms.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have a concern about how BS777 handles your Personal Data, please contact our Data Protection team through the following channels:
When submitting a data rights request, please include your Account username and the email address registered to your Account to allow us to locate your records and verify your identity before processing the request.
For responsible gambling concerns, self-exclusion requests, or deposit limit adjustments, please visit our Responsible Gambling page or contact live chat support directly. These requests are handled with priority by our dedicated player protection team.
Every connection between your device and the BS777 Platform is encrypted with bank-grade 256-bit SSL. Your login credentials, payment details, and personal data are never transmitted in plain text.
BS777 does not sell, rent, or trade your personal information to third-party marketers. Your data is shared only with verified partners strictly necessary to operate our service or comply with the law.
You can request access, correction, deletion, or portability of your data at any time. Marketing opt-out takes effect within 5 business days. Our support team handles all data rights requests with priority.
Internal access to player data is strictly limited to personnel with a legitimate operational need. All access is logged and regularly audited. No BS777 employee may access your data for personal reasons.
We only keep your data for as long as legally required or operationally necessary. Transaction records are retained for 7 years per financial regulations. All other data is deleted or anonymised at the end of its retention period.
Our support team is available around the clock via live chat to handle data rights requests, privacy concerns, and responsible gambling queries. Most data access requests are completed within 30 days.
Contact our 24/7 support team for any privacy concerns, data access requests, or to review our full Terms & Conditions before joining BS777.